Just read an article on marketing and advertising done by the American Marketing Association. Showed that the customer’s attention is at an all-time low these days. We are
We all know the old definition of insanity – doing the same thing over and over and expecting different results.
Here’s the new definition – as it relates to
I am always talking to my clients about the importance of ensuring that your sales and marketing have a synergistic relationship. If one is out of balance, the
Using call tracking services provides great information that you can use to make knowledgeable marketing decisions, as well as identifying opportunities in your call center. It is important
Marketing has always been important. Without it, we wouldn’t know what 15 minutes can save you, or (for my older readers, including myself) where the beef is. (Side
If you’ve read my book, The Six Dimensions of C.H.A.N.G.E., you already know that the “H” in the acronym stands for “Habits.” Your business (and your life) are
According to Forbes.com, by the end of 2030, Millennials will make up 38{938cd9e8dae860e800efc538277d4f7684e6f6981618ba70d1c34357a53c2e1f} of today’s workforce. By 2020 (a mere 13 years from today), they will make
f you’ve been in business for any amount of time, you’ve heard the marketing buzzword “branding.” Most of us think of our “brand” as our logo, our marketing
