Paul Riddle
Contributing Writer
Success Group International
A new year is almost here. Do you have your 2024 marketing strategy in place? If not, it’s time to get on it. Jumping in…
Read More11 Tips for your 2024 Marketing Strategy
Category: Marketing
We Did It! And It’s All Because of You!
WE DID IT! AND IT’S ALL BECAUSE OF YOU!
As our 2023 Covered for the Cause™ Campaign comes to a close, we want to thank each of you for…
Read MoreCause Marketing: Merging Business Goals with Social Good
Kelsey Smith
Contributing Writer
ShuBee®
Today’s companies recognize the value of balancing profit with societal benefit. This strategy, known as cause marketing, involves partnerships between corporations and non-profit organizations to achieve…
Read MoreFreezing Faucets Are Good For Marketing
Rodney Koop
Contributing Writer
The New Flate Rate, Founder and CEO
I just got a crazy idea.
As part of your plumbing maintenance and/or another service, does anyone offer “winterizing?” Here we are…
Read MorePurple Space Helmets and Communication 101
Danielle Putnam
Contributing Writer
President, The New Flat Rate
A friend of mine is about to open her first restaurant. Well, not really. She’s a long way from being ready to open…
Read MoreHow Can You Be Noticed?
Jim Hinshaw
Contributing Writer
Improvement Professional, President & Sales
Just read an article on marketing and advertising done by the American Marketing Association. Showed that the customer’s attention is at an all-time…
Read MoreThe New Definition of Insanity
Ruth King
Contributing Writer
Profitability Revolution Paradigm
We all know the old definition of insanity – doing the same thing over and over and expecting different results.
Here’s the new definition – as…
Read MoreEight Marketing Mistakes That Hinder Your Success
Kenny Chapman
Contributing Writer
The Blue Collar Success Group
I am always talking to my clients about the importance of ensuring that your sales and marketing have a synergistic relationship. If one…
Read MorePart of Your Marketing Strategy
Susan Kimball
Contributing Writer
Nexstar
Using call tracking services provides great information that you can use to make knowledgeable marketing decisions, as well as identifying opportunities in your call center. It is important…
Read MoreWhy Your Marketing Department Is More Important Than Ever
Jeff Havens
Contributing Writer
The Jeff Havens Company
Marketing has always been important. Without it, we wouldn’t know what 15 minutes can save you, or (for my older readers, including myself) where…
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