Susan Kimball
Contributing Writer
Nexstar
Using call tracking services provides great information that you can use to make knowledgeable marketing decisions, as well as identifying opportunities in your call center. It is important…
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Bob Mistia
Contributing Writer
Leaders
During an impromptu road trip last month to see family in Pennsylvania, I stopped at West Virginia’s New River Gorge Bridge, an engineering marvel that holds the…
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Bob Misita
Contributing Writer
LeadsNearby
At risk of being cliché, I’m going to use a sports analogy to compare search engine rankings with conversions.
May 2, 2016, the Pittsburgh Penguins and the Washington…
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Jack Moore and Bob Misita
Contributing Writers
LeadsNearby
Search engine optimization “experts” write thousands of words each time Google releases a new update—i.e. Penguin, Panda and Hummingbird. While many of these pieces…
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Nikki Golden
Contributing Writer
NARI
Social media allows for easy sharing of content across multiple channels. Although NARI members are taking advantage of the branding opportunities that social media provides, they can…
Read MoreOver the past few weeks we’ve laid a good foundation for an effective Internet marketing strategy. We’ve discussed the basic elements for search engine marketing including page optimization, best…
Read MoreLast issue we discussed how to track and measure online success through the use of analytics. Unless your site has somehow automagically blossomed overnight to the most popular site…
Read MoreIn my last article ‘Guide to Getting Found,’ we discussed four steps to create a strong foundation for your business’ online presence: building a website; listing your site…
Read MoreAt the end of every year I put together a list of goals. Not a list of resolutions, but goals I want to accomplish during the upcoming year. (great…
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