In a classic Lennox dealer meeting video, the Lennox territory manager encourages Dealer Jack to provide training for his technicians.
"What if I train them and they leave?" exclaims Dealer Jack.
"What if you don't and they stay?" counters the TM.
As amazing as it seems, many small businesses hesitate to invest in training for their employees. They would rather retain ignorance than to risk losing competence. The irony is that by training, they do neither.
One of the most technically advanced residential air conditioning companies in the country is Air Conditioning by Jay in Scottsdale, Arizona. Bryce Johnson from A/C by Jay reports that a strong training program makes it easier to hire good technicians. Johnson says technicians want to learn and know that his company provides some of the best training for advanced diagnostics in the area. They seek out A/C by Jay, waiting for an opportunity.
Training helps attract and retain employees, but so does extra benefits and higher pay. For training [...]





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