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  • Comprehensive Advertising Encourages Proactive vs. Reactive Marketing

    Tuesday, August 12, 2014
    Amalia DeligiannisContributing WriterNARI In 2009, Kerry O’Brien, owner of T.F. O’Brien and Company Inc, a heating ventilation and air conditioning…
  • Is Your Company Offering Warranties? If Not, They Should Be

    Tuesday, August 12, 2014
    Steve StoneContributing WriterShuBee When I bought my first new car the dealership offered a 12-month/12,000 mile warranty. When you purchase…
  • Are You Following the 5 Golden Rules of Marketing?

    Tuesday, August 12, 2014
    Paul RiddleContributing WriterSuccess Group International Make Sure Your Marketing is Working for Your Money, Not Wasting It! All contractors know…
  • You Are What You E-A-T. What Does Your Website Feed Google?

    Tuesday, August 12, 2014
    Jack Moore and Bob MisitaContributing WritersLeadsNearby Search engine optimization “experts” write thousands of words each time Google releases a new…
  • How Better Leadership Increases Sales

    Monday, August 11, 2014
    Kenny ChapmanContributing WriterThe Blue Collar Success Group Great leaders get great results. Period! In the corporate world certain CEO’s are…
  • Get Your Phone to Ring! 119 Easy Tips

    Monday, July 21, 2014
    It’s 8:15 am. Your experienced, professional, sales oriented, customer service focused, technically masterful sales team is still at the shop.…
  • Win the Customer, NOT the Argument!

    Tuesday, July 8, 2014
    I walked up to the gate to confirm my flight home to Seattle. The man at the desk was nice…
  • Is Your Team ALWAYS Presenting a Professional Image?

    Tuesday, July 8, 2014
    I was making my usual flight from Sarasota to Indianapolis, which includes a customary stop in Atlanta. The plane landed…
  • Protecting Copyrights and Trademarks

    Tuesday, July 8, 2014
    Most of you know where I’ve been coming from in these pay 12 years as a contributing editor for PM.…
  • Hold Techs Accountable: Diagnostic Fee Part 3

    Tuesday, July 8, 2014
    If a potential customer hangs up because you charge a diagnostic fee, you lost that shot. Your clients need a…
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