Little successes added together make for large success down the road. Small successes add up. To put it in baseball terms, you don’t need to hit a home
What’s your story? What reasons compel your customers to do business with you? What gets them excited about doing business with you?
Consider this. If you’re selling a trip
The word love is not used that often in the corporate or business world.
It may have been Tim Sanders in his revolutionary book, Love Is the Killer App, who helped bring the word love to
I recently wrote an article in Forbes about how to get customers to pay more. The focus, of course, was on customer service and experience.
Research has irrefutably proven that
We’ve all heard the expression surprise and delight. The intention is that we surprise our customers with better-than-expected service.
The result is that they are delighted. But what happens
What if you only had one customer left to do business with? Maybe this was the last customer on earth?
Norman Beck—my friend and faithful reader of The Shepard Letter—and
The other day I was talking to my friend and fellow customer experience (CX) expert, Dan Gingiss. He shared how he’s seen businesses take something that is either
