Author: Matt Michel

Our Sheltie, Humphrey Bogart, likes to herd things and to protect the house. It's instinctive. Unfortunately for Humphrey, we don't keep sheep or cattle in our backyard and

We all know who the customer is, right? You know whom I’m talking about… the CUSTOMER. The CUSTOMER is the person we serve. The CUSTOMER gives the company

Matt Michel<br>Contributing Writer<br>Service Round Table <br> <br/> 1. Hire A Public Relations Agent To Pre-Write A Year’s Worth Of Press Releases<br>2. Quote Your Own Press Releases<br>3. Repurpose To Your Customers

1. Completely turn off lights and equipment when leaving at night. Many computers and other electronics are not truly off, but in a standby mode that continues

In the old Popeye cartoons, Wimpy never had enough money for a hamburger. He would offer to pay for today's hamburger in the future. Wimpy was trying to

In a classic Lennox dealer meeting video, the Lennox territory manager encourages Dealer Jack to provide training for his technicians. “What if I train them and they leave?”

In an old joke, two friends are camping when a bear crashes the scene. Both take off, but not before one of the campers snatches his running shoes

With trade show season looming here at ShuBee® we wanted to share some great tips from one of the best sources we know. From Comanche Marketing, here’s Matt

Summer is the time most contractors back off from marketing for new customers. The reason is the phone rings on its own when the mercury spikes north. During

Not flat rate, but fair rate. One of the great ironies of charging time and materials is that you make more money with your slow technicians than your