Do….
Stand Out
Send a Happy Thanksgiving card or a Happy New Years card to really stand out from the crowd. If you choose to send a card during the holiday season in December, make sure it’s high quality and personalized. If you choose to send a gift, use high quality wrapping paper. Nice packaging makes your clients even more excited about opening the gift, which is half the fun. Click here for ShuBee Gift Ideas.
Bundle Your Products and/or Services
Not only does this increase the bill, but it also makes purchasing gifts convenient for your clients. If you install fireplaces, offer a package with the fireplace, fireplace utensils set and screen. Get creative and have fun with it!
Offer Gift Certificates and Gift Cards
Do you offer these to your customers? If not, you should definitely consider adding this as an option this holiday season. They’ve become more and more popular with consumers. You never know who will want to purchase a gift certificate or gift card from your business.
Provide Gift Wrapping
Your ability to offer gift wrapping services can give your customers one-stop shopping and make you a more attractive retailer
Remember Tax Deductions
Go to irs.gov and search “business gifts” for more information. There are many tax deductions to take advantage of during the holiday season, but make sure you read all the fine print!
Purchase Gifts Early
This decreases your stress level and makes sure you’re able to have the perfect gift delivered to your clients/employees/vendors/prospects in the perfect amount of time. Some gifts require up to 8 weeks of lead time or more so make sure you order early!
Don’t…
Miss this Holiday Season Opportunity
This is a great time to remind clients about your business, make them feel special and connect with them in a meaningful way.
Overlook Etiquette
Before sending gifts to anyone, make sure their business doesn’t have a policy against accepting gifts. Also make sure the gift is appropriate. Don’t send a bottle of wine to a non-drinker or golf balls to someone who doesn’t play. Take the time to figure out what your gift recipient will truly appreciate. Give the gift in person if possible.
Only Recognize Christmas
Be sensitive to customers that may celebrate other holidays. This keeps them from getting offended during this season and makes you look like a professional company that takes a genuine interest in their customers.
Forget about Family and Friends
It’s easy to forget about what matters most during the holiday season. Don’t make this mistake. Take the time to relax and enjoy the holidays this year with those who matter most.
Happy Holidays from your friends at ShuBee!