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	<lastBuildDate>Wed, 22 Feb 2012 20:41:36 +0000</lastBuildDate>
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		<title><![CDATA[Find Perfect Keywords for Your Residential Service Contracting Business]]></title>
		<link><![CDATA[http://www.shubee.com/buzz/2012/02/21/find-perfect-keywords]]></link>
		<comments><![CDATA[http://www.shubee.com/buzz/2012/02/21/find-perfect-keywords#respond]]></comments>
		<pubDate>Tue, 21 Feb 2012 15:14:55 +0000</pubDate>
		<dc:creator></dc:creator>
			<guid isPermaLink="false"><![CDATA[http://www.shubee.com/index.php/buzz/?p=2034]]></guid>
			<description><![CDATA[Over the past few weeks we’ve laid a good foundation for an effective Internet marketing strategy. We’ve discussed the basic elements for search engine marketing including page optimization, best practices for metadata and how to quickly get traffic to your site through paid search marketing (pay per click, or PPC). Today we’re going to talk about how to go about forming that perfect list of keywords for both your website and your PPC campaigns to make sure you’re getting the type of traffic you need and not wasting advertising dollars on traffic that will never convert to dollars.
After you’ve built...]]></description>
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		<title><![CDATA[Forget Dollars – Zoom in on Percentages]]></title>
		<link><![CDATA[http://www.shubee.com/buzz/2012/02/21/forget-dollars-zoom-in-on-percentages]]></link>
		<comments><![CDATA[http://www.shubee.com/buzz/2012/02/21/forget-dollars-zoom-in-on-percentages#respond]]></comments>
		<pubDate>Tue, 21 Feb 2012 11:21:52 +0000</pubDate>
		<dc:creator></dc:creator>
			<guid isPermaLink="false"><![CDATA[http://www.shubee.com/index.php/buzz/?p=2026]]></guid>
			<description><![CDATA[Frank Blau
Contributing Author
Blau Plumbing
&nbsp;
I don’t know if one of my students made a New Year’s resolution or not but the proof of what he’s accomplished since 2007 is apparent in the profit and loss statements shown on the attached excel sheet. It compares the last five years from a former student. Here’s what he wrote me:
“It has only been two years since my first Blau seminar, a quick 24 months. What a difference that time has made in my life and all those around me. I’ve put together a consolidated version of the last three profit &amp; loss statements (’07...]]></description>
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			<title><![CDATA[Forget Dollars – Zoom in on Percentages]]></title>
			<link><![CDATA[http://www.shubee.com/buzz/2012/02/21/forget-dollars-zoom-in-on-percentages]]></link>
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		<item>
		<title><![CDATA[Who, Me?  Accountability for Contractors Part 3: The Accountability Life Cycle]]></title>
		<link><![CDATA[http://www.shubee.com/buzz/2012/02/21/who-me-accountability-for-contractors-part-3-the-accountability-life-cycle]]></link>
		<comments><![CDATA[http://www.shubee.com/buzz/2012/02/21/who-me-accountability-for-contractors-part-3-the-accountability-life-cycle#respond]]></comments>
		<pubDate>Tue, 21 Feb 2012 11:18:58 +0000</pubDate>
		<dc:creator></dc:creator>
			<guid isPermaLink="false"><![CDATA[http://www.shubee.com/index.php/buzz/?p=2022]]></guid>
			<description><![CDATA[Paul Gassett
Contributing Author
Service Excellence Training
&nbsp;
Everything has a beginning. And everything has an end. Or does it?
Last month we examined the difference between accountability and responsibility. Accountability, we determined, has a bit of a negative connotation when you are the one being “held accountable”. How does that impact our employees, and ourselves?
First, when we set goals, we are initially outlining the elements of accountability. These goals keep us as managers focused on what is most important for the overall success of our company. And they keep our team members on task and motivated to achieve their own individual objectives.
Most products have...]]></description>
			</item>
		<item>
		<title><![CDATA[Buying Traffic Using Paid Search Marketing]]></title>
		<link><![CDATA[http://www.shubee.com/buzz/2012/02/14/buying-traffic-using-paid-search-marketing]]></link>
		<comments><![CDATA[http://www.shubee.com/buzz/2012/02/14/buying-traffic-using-paid-search-marketing#respond]]></comments>
		<pubDate>Tue, 14 Feb 2012 12:40:31 +0000</pubDate>
		<dc:creator></dc:creator>
			<guid isPermaLink="false"><![CDATA[http://www.shubee.com/index.php/buzz/?p=2002]]></guid>
			<description><![CDATA[Last issue we discussed how to track and measure online success through the use of analytics. Unless your site has somehow automagically blossomed overnight to the most popular site since Facebook, you’ll likely need to find ways to attract visitors to your online property. Paid search, commonly known as Pay Per Click (PPC) ads are a great way to make this happen.
PPC can be a great lead generation tool for any business and also a good method to to keep your visitors (aka “prospects”) searching online and out of the yellow pages. Most major search engines offer some type of...]]></description>
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		<item>
		<title><![CDATA[Day of Doubt]]></title>
		<link><![CDATA[http://www.shubee.com/buzz/2012/02/07/day-of-doubt-2]]></link>
		<comments><![CDATA[http://www.shubee.com/buzz/2012/02/07/day-of-doubt-2#respond]]></comments>
		<pubDate>Tue, 07 Feb 2012 11:58:19 +0000</pubDate>
		<dc:creator></dc:creator>
			<guid isPermaLink="false"><![CDATA[http://www.shubee.com/index.php/buzz/?p=1990]]></guid>
			<description><![CDATA[When you come to a fork in the road – take it.”  ~Yogi Berra
Do you ever feel like you hate absolutely everything and everyone involved with your business?  Do you wonder why you even show up in the morning?  Do you fantasize about pitching it all and running away to Costa Rica?  Do you doubt your ability to make the business a success, to make it WORK?
On a Day of Doubt, give it one more day.
It’s OK to give up on your business. If you are not succeeding, you may not have yet found your true calling. Or, you may...]]></description>
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		<title><![CDATA[The Myth of the One-Truck Shop]]></title>
		<link><![CDATA[http://www.shubee.com/buzz/2012/02/07/the-myth-of-the-one-truck-shop]]></link>
		<comments><![CDATA[http://www.shubee.com/buzz/2012/02/07/the-myth-of-the-one-truck-shop#respond]]></comments>
		<pubDate>Tue, 07 Feb 2012 11:56:34 +0000</pubDate>
		<dc:creator></dc:creator>
			<guid isPermaLink="false"><![CDATA[http://www.shubee.com/index.php/buzz/?p=1986]]></guid>
			<description><![CDATA[At one of my recent seminars, a young contractor asked me if it was possible to make a good living as a one-truck operator; “I don’t want the headaches of being an employer,” he said. “But I want to operate professionally and generate a respectable salary for myself and one other employee – just like a doctor or a lawyer.”
There is no question in my mind that you can enjoy a wonderful standard of living as a one-truck operation, as long as you adhere to sound business principles. In order to do so, you must dispel the myth that it...]]></description>
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			<title><![CDATA[The Myth of the One-Truck Shop]]></title>
			<link><![CDATA[http://www.shubee.com/buzz/2012/02/07/the-myth-of-the-one-truck-shop]]></link>
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		<item>
		<title><![CDATA[Using Analytics to Track Everything]]></title>
		<link><![CDATA[http://www.shubee.com/buzz/2012/02/02/using-analytics-to-track-everything]]></link>
		<comments><![CDATA[http://www.shubee.com/buzz/2012/02/02/using-analytics-to-track-everything#respond]]></comments>
		<pubDate>Thu, 02 Feb 2012 14:19:25 +0000</pubDate>
		<dc:creator></dc:creator>
			<guid isPermaLink="false"><![CDATA[http://www.shubee.com/index.php/buzz/?p=1974]]></guid>
			<description><![CDATA[In my last article ‘Guide to Getting Found,’ we discussed four steps to create a strong foundation for your business' online presence: building a website; listing your site with only directories and search engines; developing a metatag strategy and the importance of creating content. With these blocks in place we can really start to pump up reach and begin measuring ROI. So today we're going to discuss how the heck to keep up with everything your website is doing for you (which is probably a lot more than you think!) using the basic features available in most analytics packages and...]]></description>
			</item>
		<item>
		<title><![CDATA[Who, Me?  Accountability for Contractors Part 2: Which Comes First… Responsibility or Accountability?]]></title>
		<link><![CDATA[http://www.shubee.com/buzz/2012/01/24/who-me-accountability-for-contractors-part-2-which-comes-first-responsibility-or-accountability]]></link>
		<comments><![CDATA[http://www.shubee.com/buzz/2012/01/24/who-me-accountability-for-contractors-part-2-which-comes-first-responsibility-or-accountability#respond]]></comments>
		<pubDate>Tue, 24 Jan 2012 03:21:03 +0000</pubDate>
		<dc:creator></dc:creator>
			<guid isPermaLink="false"><![CDATA[http://www.shubeebusinesstips.com/?p=1791]]></guid>
			<description><![CDATA[ac·count·abil·i·ty
1 : the quality or state of being accountable; especially : an obligation or willingness to accept responsibility or to account for one's actions
re·spon·si·bil·i·ty
1 : the quality or state of being responsible; as a : moral, legal, or mental accountability b : reliability, trustworthiness
2 : something for which one is responsible
Ever since we were little children, we’ve been faced with these two words. However, the words take on different meanings with each passing phase of our lives. Knowing more about each can help us achieve more as business owners and get more out of our team members. Diving into each...]]></description>
			</item>
		<item>
		<title><![CDATA[Direct Marketing for 2 cents a Contact]]></title>
		<link><![CDATA[http://www.shubee.com/buzz/2012/01/23/direct-marketing-for-2-cents-a-contact]]></link>
		<comments><![CDATA[http://www.shubee.com/buzz/2012/01/23/direct-marketing-for-2-cents-a-contact#respond]]></comments>
		<pubDate>Mon, 23 Jan 2012 11:00:01 +0000</pubDate>
		<dc:creator></dc:creator>
			<guid isPermaLink="false"><![CDATA[http://www.shubeebusinesstips.com/?p=1787]]></guid>
			<description><![CDATA[Sarah Blackhall, Contributing Writer
Service Nation, Inc.
That’s Right, 2 cents a contact! What is it? Email Marketing. The fastest, easiest, and most effective way to communicate with your customer base is also the least expensive. Creating a customized campaign is not as difficult as you may think.
You Need E-mail Marketing.
It’s Fast – Immediate connection to your customers. What’s sent today is usually read today, sometimes within minutes. What’s more, you can send the same message to an unlimited number of people simultaneously. Send 5 e-mails or 5,000. No delivery wait. No postage fees.
It’s Effective – Despite the e-mail overload most people...]]></description>
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		<item>
		<title><![CDATA[Price, Quality & Service - What Matters Most?]]></title>
		<link><![CDATA[http://www.shubee.com/buzz/2012/01/23/price-quality-service-what-matters-most]]></link>
		<comments><![CDATA[http://www.shubee.com/buzz/2012/01/23/price-quality-service-what-matters-most#respond]]></comments>
		<pubDate>Mon, 23 Jan 2012 15:32:32 +0000</pubDate>
		<dc:creator></dc:creator>
			<guid isPermaLink="false"><![CDATA[http://www.shubeebusinesstips.com/?p=1780]]></guid>
			<description><![CDATA[Matt Michel, Contributing Writer
Service Roundtable
The meat market in Lewisville, Texas is a landmark.  Not only does the meat market sell meat, it serves great lunches, including outstanding BBQ, homemade pies, etc.  Every year, we hold a “Rib Off” at the Service Roundtable where we buy ribs from three different restaurants and conduct blind taste tests for the sauce and meat.  The meat market wins every time it’s in the competition.
The meat market offers great quality.  It stands out.  Amidst a sea of big box grocery stores, this classic butcher not only survives, it thrives.  For now.
After a big company win...]]></description>
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