Direct Marketing for 2 cents a Contact

Direct Marketing for 2 cents a Contact

Sarah Blackhall, Contributing Writer
Service Nation, Inc.

That’s Right, 2 cents a contact! What is it? Email Marketing. The fastest, easiest, and most effective way to communicate with your customer base is also the least expensive. Creating a customized campaign is not as difficult as you may think.

You Need E-mail Marketing.

It’s Fast – Immediate connection to your customers. What’s sent today is usually read today, sometimes within minutes. What’s more, you can send the same message to an unlimited number of people simultaneously. Send 5 e-mails or 5,000. No delivery wait. No postage fees.

It’s Effective – Despite the e-mail overload most people experience, those who opt-in to a mailing list are more likely to read and respond to your offer than any other advertising medium. The e-mails are a great way to engage existing customers and help keep your company in the front of their minds.

It’s Inexpensive – There’s nothing that comes close to matching the low cost of e-mail marketing. In fact, the more people you send e-mails to each month, the more cost effective it is for your company. That’s right, the more e-mails you send per month, the less you pay per contact.

According to research conducted by the Direct Marketing Association, “Email marketing generated an ROI of $43.62 for every dollar spent on it in 2009.”

With numbers like that, it’s easy to see why you need email marketing. It is becoming the most popular and valuable online tool for small business. Connecting with your customers has never been easier. And where else can you get such a large return on investment?

It’s Not Spam!

Your customers can opt in and easily opt out of the e-mail list. There’s an unsubscribe link in each e-mail, so it’s easy for your customers to stop getting the e-mails if they want. But, if you make the e-mails focused on the homeowners’ interests, they will keep the subscription, read the e-mails and even share them with others.

Send new E-mails Each Month!

Develop a monthly campaign. Send e-mails offering coupons, discounts, and articles with information that is of value to homeowners. Your name will become engrained in your customers’ minds and next time they need an expert they will be more likely to call your company.

Use Consumer Newsletters!

Consumer newsletters are packed with information related to the industry you service and other interesting bits like contests, recipes, and entertainment. Make the newsletter something your customers look forward to getting each season. E-mail is a great way to deliver consumer newsletters because your customers can read them on their cell phones and other personal electronic devices.

The Service Roundtable provides members with quarterly consumer newsletters as part of their membership. Not only that, but we convert the newsletters that we release each quarter to a digital format for our Money Mail customers. E-mail marketing was never so easy!

Drive Profits with E-mail Marketing!