I’ve spoken with a number of Nexstar® Network members who’ve asked for ideas to get the phone to ring. Together, we’ve come up with thoughts that we have gotten quite excited about, and I’d like to share some of them with you. Continue Reading »

Your trucks pass hundreds, if not thousands, of customers and prospects every day. Truck graphics provide a wonderful opportunity to generate brand awareness. Your truck graphics can make consumers familiar with your logo, company name, services and contact information. Just adding this information to your trucks, isn’t enough. Put yourself in consumers’ shoes. Are they staring at your trucks, hanging on every word, the same way you do? Sadly, no. Some are engrossed in their radio programs; many are distracted by street signs, billboards, store signage; and a scary number are focused on their cell phone conversations. The point is, to get the most out of your “moveable billboards,” you need to think carefully and creatively about your truck graphics. Continue Reading »

Your logo is the workhorse of your marketing arsenal. It appears everywhere. It’s in all your print ads and on your website; it’s featured prominently on your trucks, uniforms, magnets, stickers and valve tags; it’s the first thing people see when they receive your business cards and letters on your company stationery; and so on. Your logo is incredibly important. It helps tie all your marketing elements together, and it can communicate a great deal about your company. It can tell consumers what you do (plumbing, HVAC or electrical); it can communicate your company’s personality (for example, lighthearted or serious); and it can help communicate your main message (for example, fast response time). Continue Reading »