Do you blend in or stick out?

When starting any business, whether in plumbing, HVAC, carpentry, real estate or a corner pizzeria, it’s vital to make efforts to differentiate your business from your competitors. Sounds simple, but why is this oh so simple, often overlooked marketing strategy so crucial to your success? Why should you strive to set yourself apart?

Because you can’t afford to let your business become a commodity.

Blending in to the crowd sets your business up for failure. If you do what everyone else is doing, offer the exact same goods and services as your competitors and appear the same as others in your field you’re commoditizing yourself. Letting your business blend in to the crowd weakens the impact of any marketing you may be doing to compete for customers.

In every competitive market, businesses compete with a relatively fixed number of consumers and prospects. Without a stand-out appearance or niche offering within your market, your prospects have no swaying reason to do business with you other than your prices. This forces you to enter into price wars with your competitors in order to try to gain business instead of allowing your marketing efforts to win new business for you.

To differentiate your business from your competitors and avoid becoming a commodity you must find what differentiates your business from everyone else in your market. Use these points in all of your marketing messages as the foundation of why a prospect should do business with you or your customers should continue doing business with you.

How can you make yourself different? To answer that question, analyze what you have to offer you clients. What skills, training or experience do you possess? What convinced you to go in to business for yourself in the first place? What makes your business unique?

ShuBee has several offerings to help you stand out from your competitors. Consider our Report Cards to allow your customers to grade your performance, giving a branded gift bag at your initial consultation, using a ID badges and Seal of Trust™ patches to show your customers that your techs mean business. If you have questions on what you can offer through your business to stand out among a sea of replicas, consider calling a ShuBee Service Consultant today! 866.986.0350.